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In a spacious modern setting full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign supreme. All of this is supported by a special ownership structure and the long-term goal of the Carl Zeiss Foundation: to bring science and society into the future together.

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The Head of Global Marketing and Customer Experience will play a critical role in shaping RMS\'s global marketing strategy and customer experience initiatives. This individual will lead a team of marketing and customer experience professionals to drive brand awareness, enhance customer engagement, and maximize revenue growth. She/he is responsible for driving lead generation across all segments and regions for system sales and aftersales. This position works closely with Sales & Service as well as Market sectors.

Primary duties and responsibilities

Develop and implement a comprehensive global marketing communications strategy that aligns with the company\'s overall business objectives, sector strategies and target markets.

Lead and manage the marketing team to execute targeted marketing campaigns across multiple channels, including digital, social media, print, and events.

Collaborate with cross-functional teams, including Sector Marketing, Sales, Service and Field of Businesses, to ensure consistency and effectiveness of marketing messages and materials.

Oversee the customer experience team to design and implement customer-centric programs and initiatives that enhance customer satisfaction, loyalty, and advocacy.

Continuously monitor, analyze, and report on key performance metrics to inform decision-making and optimize marketing and customer experience efforts.

Develop and manage the marketing and customer experience budgets, ensuring efficient alloca-tion of resources and maximum return on investment. Align budgets worldwide with sectors and regional marketing teams.

Stay current on industry trends, competitor activities, and customer preferences to inform market-ing communications and customer experience improvements.

Represent the company at industry events, conferences, and trade shows as needed.

Responsible for the lead generation process within RMS globally, ensuring proper use and contin-uous improvement of CRM usage

Enhance the "Digital presence" of ZEISS Microscopy globally to increase outreach, brand equity and funnel

Manage relationship with key agencies / global vendors that supports Marketing operations

Master\'s degree required (ideally Marketing, Digital, but also Science possible), MBA is preferred.

A minimum of 8 years of experience in marketing leadership roles, preferably within the high-tech industry.

Proven track record of developing and executing successful global marketing strategies and campaigns.

Strong leadership skills with the ability to inspire, motivate, and develop a high-performing intercultural teams.

Excellent communication and presentation skills, with the ability to effectively engage with diverse audiences.

Data-driven mindset and experience in using data analytics to inform strategic decisions.

Proficiency in digital marketing tools, platforms, and best practices.

Exceptional project management and analytical skills, with the ability to manage multiple priorities and meet deadlines.

Passion for customer experience and a deep understanding of customer-centric strategies and tactics.

A customer-centric mindset, with a genuine passion for delivering outstanding customer ex-periences.

Business-fluent in written and spoken English, preferably also German basic knowledge.

Position can be globally, according to local work regulations

Up to 30% travel (internationally) required and a Full-time position.

Location can be Oberkochen, but also any other global location\n \n \n \n \n \n

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