\n Bei Bristol Myers Squibb lassen wir uns von einer einzigen Vision inspirieren - die Ver\xc3\xa4nderung des Lebens von Patienten durch Wissenschaft. In den Bereichen Onkologie, H\xc3\xa4matologie, Immunologie und Herz-Kreislauf-Erkrankungen - und eine der vielf\xc3\xa4ltigsten und vielversprechendsten Pipelines der Branche - tr\xc3\xa4gt jeder unserer leidenschaftlichen Kollegen zu Innovationen bei, die bedeutende Ver\xc3\xa4nderungen vorantreiben. Wir verleihen jeder Therapie, f\xc3\xbcr die wir Pionierarbeit leisten, eine menschliche Note. Kommen Sie zu Bristol Myers Squibb und machen Sie einen Unterschied.

Responsibilities will include, but are not limited to, the following:

• Member of alliance Brand Team, responsible for: strategic planning of market- and brand development, shaping product strategy, and implementing brand tactics.
• Optimize customer experience & engagement mix to include both F2F and remote/ digital channels; create, implement and continuously refine an omnichannel customer experience.
• Close and trustful collaboration with cross-functional alliance team, global brand team, vendors, external stakeholders and thought leaders.
• Development of unique content based on advanced customer segmentation, ensure cross-functional alignment and timely approval of assets in accordance with regulatory requirements.
• Ensure effective role out of omnichannel marketing campaigns.
• Generate insights from external market data / intelligence with strong external focus and incorporate findings into strategy, implementation and daily work.
• Keep up to date with competitive data in field and utilizes information to provide competitive advantages for our brand(s).
• Responsible for brand performance tracking & results within the disease area.
• Manage and track promotional budget.

Skills/Knowledge Required:

Qualifications/Experience

• University degree or equivalent required
• Successful experience with omnichannel marketing, marketing automation or remote customer engagement in HealthCare required
• Experience in the field of Cardiovascular is an advantage
• Able to translate strong analytical skills into a targeted strategy

Competencies

• Passionate, curious, creative and well-organized team player
• Excellent communication and project management skills
• Strong business acumen and open-minded
• Ability to work with all levels of personnel and establish positive working relationships
• Highly energetic, self-reliant, able to successfully drive performance and deliver results
• Excellent German and English written and oral communication skills

Based on your function, department or individual position, you will have the opportunity to discuss with your Manager the option to work remotely up to 50% of the time, over a two-week period, with the flexibility to choose the days that align with your collaboration needs.

#LI-Hybrid

Wir setzen uns auf der ganzen Welt leidenschaftlich daf\xc3\xbcr ein, das Leben von Patienten mit schweren Krankheiten zu beeinflussen. Unsere gemeinsamen Werte Leidenschaft, Innovation, Dringlichkeit, Verantwortlichkeit, Inklusion und Integrit\xc3\xa4t bef\xc3\xa4higen uns, unsere individuellen Talente und unterschiedlichen Perspektiven in einer integrativen Kultur einzusetzen und bringen das h\xc3\xb6chste Potenzial jedes unserer Kollegen hervor.

Bristol Myers Squibb wei\xc3\x9f um die Bedeutung von Balance und Flexibilit\xc3\xa4t im Arbeitsumfeld. Wir bieten daher eine Vielzahl von attraktiven Benefits, Dienstleistungen und Programmen an, die unseren Mitarbeitern die Ressourcen bieten, ihre Ziele sowohl bei der Arbeit als auch in ihrem Privatleben zu verfolgen.\n \n \n \n \n \n

\n\n Bristol-Myers Squibb\n \n\n

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